Public Relations Campaigns: An Integrated Approach

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(as of Dec 16, 2025 23:11:34 UTC – Details)

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model—Paid media, Earned media, Social media, and Owned media—to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.

ASIN ‏ : ‎ B0DLV255KG
Publisher ‏ : ‎ SAGE Publications, Inc
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 27, 2025
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
File size ‏ : ‎ 20.1 MB
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 335 pages
ISBN-13 ‏ : ‎ 978-1071902035
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #2,266,586 in Kindle Store (See Top 100 in Kindle Store) #936 in Academic & Commercial Writing Reference #995 in Communication Reference (Kindle Store) #2,649 in Communication Reference (Books)