Public Relations: Strategies and Tactics

Price: $71.25
(as of Dec 05, 2025 18:58:33 UTC – Details)

Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You’ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors’ emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.

The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

ASIN ‏ : ‎ B0BKT1R5BT
Publisher ‏ : ‎ Pearson
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 26, 2022
Edition ‏ : ‎ 12th
Language ‏ : ‎ English
File size ‏ : ‎ 128.2 MB
Simultaneous device usage ‏ : ‎ Up to 2 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 672 pages
Format ‏ : ‎ Print Replica
ISBN-13 ‏ : ‎ 978-0134636146
Page Flip ‏ : ‎ Not Enabled
Reading age ‏ : ‎ 18 years and up
Best Sellers Rank: #906,384 in Kindle Store (See Top 100 in Kindle Store) #821,394 in Kindle eBooks