


Public Relations: Strategies and Tactics (10th Edition)
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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Publisher : Pearson
Publication date : January 29, 2011
Edition : 10th
Language : English
Print length : 624 pages
ISBN-10 : 0205770886
ISBN-13 : 978-0205770885
Item Weight : 2.6 pounds
Dimensions : 1 x 8.1 x 10 inches
Best Sellers Rank: #1,671,327 in Books (See Top 100 in Books) #316 in Public Relations (Books) #1,156 in Communication Reference (Books) #3,618 in Communication & Media Studies
Customer Reviews: 4.4 4.4 out of 5 stars (66) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });


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