Public Relations: Strategies and Tactics (11th Edition)

Price: $220.93 - $146.00
(as of Dec 03, 2025 14:18:22 UTC – Details)

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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ASIN ‏ : ‎ 0205960642
Publisher ‏ : ‎ Pearson
Publication date ‏ : ‎ March 28, 2014
Edition ‏ : ‎ 11th
Language ‏ : ‎ English
Print length ‏ : ‎ 598 pages
ISBN-10 ‏ : ‎ 9780205960644
ISBN-13 ‏ : ‎ 978-0205960644
Item Weight ‏ : ‎ 2.67 pounds
Dimensions ‏ : ‎ 1 x 10 x 12 inches
Best Sellers Rank: #932,274 in Books (See Top 100 in Books) #4,681 in Social Sciences (Books)
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