Public Relations: Strategies and Tactics with MyLab, Global Edition

Price: S$121.92
(as of Dec 24, 2025 07:43:15 UTC – Details)

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Publisher ‏ : ‎ Pearson Education Limited
Edition ‏ : ‎ 11th edition
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1292057084
ISBN-13 ‏ : ‎ 978-1292057088
Item Weight ‏ : ‎ 1.11 pounds
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