Public Relations Writing: Strategies & Structures

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Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

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Publisher ‏ : ‎ Cengage Learning
Publication date ‏ : ‎ January 1, 2016
Edition ‏ : ‎ 11th
Language ‏ : ‎ English
Print length ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 1305500008
ISBN-13 ‏ : ‎ 978-1305500006
Item Weight ‏ : ‎ 1.24 pounds
Dimensions ‏ : ‎ 7.25 x 0.5 x 8.75 inches
Best Sellers Rank: #1,524,232 in Books (See Top 100 in Books) #132 in Business Communication #307 in Media & Communications Industry (Books) #2,938 in Communication Skills
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