Price: $29.34
(as of Dec 17, 2025 20:38:23 UTC – Details)

(1st Edition) This inspiring “how to” book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.

Publisher ‏ : ‎ Palisades Publishing/LIDA360
Publication date ‏ : ‎ April 11, 2011
Language ‏ : ‎ English
Print length ‏ : ‎ 180 pages
ISBN-10 ‏ : ‎ 0983169004
ISBN-13 ‏ : ‎ 978-0983169000
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 5.25 x 0.38 x 8 inches
Best Sellers Rank: #3,709,098 in Books (See Top 100 in Books) #4,141 in Business Mentoring & Coaching (Books) #287,750 in Self-Help (Books)
Customer Reviews: 4.4 4.4 out of 5 stars (24) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

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