Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

Price: $99.99 - $12.15
(as of Dec 01, 2025 11:25:47 UTC – Details)

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

ASIN ‏ : ‎ B0DXCM78QZ
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ April 3, 2025
Edition ‏ : ‎ 5th
Language ‏ : ‎ English
File size ‏ : ‎ 10.2 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 410 pages
Format ‏ : ‎ Print Replica
ISBN-13 ‏ : ‎ 978-1040323755
Page Flip ‏ : ‎ Not Enabled
Best Sellers Rank: #818,568 in Kindle Store (See Top 100 in Kindle Store) #63 in Public Relations (Kindle Store) #184 in Communication Reference (Kindle Store) #186 in Public Relations (Books)