Social Influence (A volume in the Brooks/Cole Mapping Social Psychology Series)

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(as of Dec 09, 2025 02:03:35 UTC – Details)

When do we want people to agree with us and when do we not want people to agree with us? How can we convince someone that their views are wrong? Such questions are raised by SOCIAL INFLUENCE. This milestone text provides both a straightforward introduction to the topic of social influence for the beginning student and a sophisticated theoretical analysis of social influence processes for the more knowledgeable reader. The author summarizes a vast literature, integrating many differing views on social influence in a coherent and meaningful pattern. He reevaluates and reinterprets the findings of many classic studies, into an integrative self-categorization theory, which may resolve many inconsistencies in the literature and account for a diverse set of social influence phenomena.

Publisher ‏ : ‎ Cengage Learning
Publication date ‏ : ‎ June 24, 1991
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 206 pages
ISBN-10 ‏ : ‎ 0534169503
ISBN-13 ‏ : ‎ 978-0534169503
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 5.75 x 0.75 x 8.5 inches
Best Sellers Rank: #2,699,356 in Books (See Top 100 in Books) #3,927 in Popular Social Psychology & Interactions #7,613 in Psychology (Books) #15,491 in Education (Books)
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