Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options.
New features include:
Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creationChapter Checklists that challenge students to seek out latest developments in rapidly changing social mediaKey Concepts sections appear at the end of chapters as an easy study referenceFull Glossary of all key concepts, including more than 125 new termsEthics-focused questions and new brand examples in each chapterCoverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include:
Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate coursesNew PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Publisher ‏ : ‎ Rowman & Littlefield Publishers
Publication date ‏ : ‎ August 12, 2020
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
Print length ‏ : ‎ 492 pages
ISBN-10 ‏ : ‎ 1538138166
ISBN-13 ‏ : ‎ 978-1538138168
Item Weight ‏ : ‎ 2.45 pounds
Dimensions ‏ : ‎ 1 x 1.26 x 1 inches
Best Sellers Rank: #7,217,715 in Books (See Top 100 in Books) #383 in Retailing Industry (Books) #1,054 in Communication Reference (Books) #3,287 in Communication & Media Studies
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