Name: Social Selling: Techniques to Influence Buyers and Changemakers
SKU: 22724
Availability: InStock

Description

Price: $0.00
(as of Feb 28, 2025 04:35:14 UTC – Details)

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

Customers say

Customers find the book provides useful insights and tips for social selling. They describe it as an excellent guide that helps them establish professional social media. The book is concise, easy to understand, and provides clear actionable steps to make social selling a major part of their business. It connects the dots between being on social media and leveraging it to build authority and garner customers. Overall, customers find the book provides great value for money and a good seller.

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