Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Price: $64.99 - $32.00
(as of Dec 09, 2025 02:46:21 UTC – Details)

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

ASIN ‏ : ‎ B0CX8CX81R
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 24, 2024
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 57.3 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 311 pages
ISBN-13 ‏ : ‎ 978-1040151211
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #2,880,454 in Kindle Store (See Top 100 in Kindle Store) #159 in Branding & Logo Design #2,143 in Communication Skills #2,886 in Marketing (Books)
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