The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Price: $48.00 - $9.99
(as of Dec 19, 2025 11:44:11 UTC – Details)

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

ASIN ‏ : ‎ B00GL2V3KW
Publisher ‏ : ‎ Jossey-Bass
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 8, 2013
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 1.5 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 318 pages
ISBN-13 ‏ : ‎ 978-1118573402
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,494,309 in Kindle Store (See Top 100 in Kindle Store) #303 in Nonprofit Organizations & Charities (Books) #449 in Nonprofit Organizations & Charities (Kindle Store)
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