The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Price: $23.99 - $14.99
(as of Dec 06, 2025 03:48:40 UTC – Details)

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays’s life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

ASIN ‏ : ‎ B0091I177W
Publisher ‏ : ‎ Picador
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 16, 2025
Edition ‏ : ‎ Reprint
Language ‏ : ‎ English
File size ‏ : ‎ 2.5 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 306 pages
ISBN-13 ‏ : ‎ 978-1466818767
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #27,997 in Kindle Store (See Top 100 in Kindle Store) #2 in Public Relations (Kindle Store) #8 in Company Histories #19 in Biographies of Business Professionals
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