The Fundamentals of Brand SERPs for Business (The Kalicube Process: Master Your Corporate Brand in the AI Age)
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Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP “sexy” and surpass the competition.
ASIN : B09SGHX5X2
Publisher : 1973
Accessibility : Learn more
Publication date : February 13, 2022
Language : English
File size : 4.5 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 179 pages
ISBN-13 : 978-1956464092
Page Flip : Enabled
Part of series : The Kalicube Process: Master Your Corporate Brand in the AI Age
Best Sellers Rank: #1,911,205 in Kindle Store (See Top 100 in Kindle Store) #101 in Search Engines #241 in Online Internet Searching #1,329 in Internet Marketing
Customer Reviews: 4.6 4.6 out of 5 stars (46) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book provides a comprehensive look at how Google understands businesses and offers tips for optimizing brand search results pages. They appreciate its depth view into online brand management, with one customer noting it serves as a solid basis for marketers serving brands.
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