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This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.

ASIN ‏ : ‎ 0070728771
Publisher ‏ : ‎ McGraw-Hill
Publication date ‏ : ‎ January 1, 1991
Edition ‏ : ‎ First Edition
Language ‏ : ‎ English
Print length ‏ : ‎ 437 pages
ISBN-10 ‏ : ‎ 9780070728776
ISBN-13 ‏ : ‎ 978-0070728776
Item Weight ‏ : ‎ 1.5 pounds
Dimensions ‏ : ‎ 6.3 x 0.1 x 9.3 inches
Best Sellers Rank: #2,290,199 in Books (See Top 100 in Books) #2,438 in Medical Social Psychology & Interactions #3,461 in Popular Social Psychology & Interactions #6,031 in Psychology (Books)
Customer Reviews: 4.6 4.6 out of 5 stars (9) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

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