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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

ASIN ‏ : ‎ B0829CZRYQ
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ December 6, 2019
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 3.2 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 202 pages
ISBN-13 ‏ : ‎ 978-1351261890
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #2,159,109 in Kindle Store (See Top 100 in Kindle Store) #315 in Public Relations (Books) #355 in Public Relations (Kindle Store) #946 in Communication Reference (Kindle Store)
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