The Science of Social Influence (Frontiers of Social Psychology)

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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

Learn how to conduct lab, field and case research on social influence through example by leading researchersFind out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influenceDiscover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific methodApply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

Publisher ‏ : ‎ Psychology Press
Publication date ‏ : ‎ August 15, 2014
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 376 pages
ISBN-10 ‏ : ‎ 1138006157
ISBN-13 ‏ : ‎ 978-1138006157
Item Weight ‏ : ‎ 1.2 pounds
Dimensions ‏ : ‎ 5.98 x 0.85 x 9.02 inches
Part of series ‏ : ‎ Frontiers of Social Psychology
Best Sellers Rank: #3,483,535 in Books (See Top 100 in Books) #3,540 in Medical Social Psychology & Interactions #5,001 in Popular Social Psychology & Interactions #52,833 in Sociology (Books)
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