This Is How You Pitch: How To Kick Ass In Your First Years of PR

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So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous sound like an exciting career 
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency or run in-house for another company. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

ASIN ‏ : ‎ B00FA8K8FE
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ September 15, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 506 KB
Simultaneous device usage ‏ : ‎ Unlimited
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 166 pages
ISBN-13 ‏ : ‎ 978-0989608022
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #520,079 in Kindle Store (See Top 100 in Kindle Store) #30 in Public Relations (Books) #33 in Public Relations (Kindle Store) #616 in Marketing (Kindle Store)
Customer Reviews: 4.3 4.3 out of 5 stars (238) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find this book to be a must-read for PR professionals, particularly those just starting their careers. The writing is well-crafted and easy to understand, with the author’s sarcasm making it an entertaining read. Customers appreciate the book’s honest approach, with one noting it provides brutally honest insight into the profession. They find it helpful and relevant, with one customer mentioning it serves as a go-to resource during internships.

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