An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

ASIN ‏ : ‎ B091DNK4XL
Publisher ‏ : ‎ Springer
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 29, 2021
Edition ‏ : ‎ 1st ed. 2021
Language ‏ : ‎ English
File size ‏ : ‎ 7.7 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 306 pages
ISBN-13 ‏ : ‎ 978-3030671440
Page Flip ‏ : ‎ Enabled
Part of series ‏ : ‎ Management for Professionals
Best Sellers Rank: #2,979,630 in Kindle Store (See Top 100 in Kindle Store) #154 in Urban & Regional Economics (Kindle Store) #359 in Urban & Regional Economics (Books) #509 in Branding & Logo Design
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