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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

foundational theories, and factors that shape the disciplinecommunication across culturestrends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

ASIN ‏ : ‎ B0023ZLEIW
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ January 13, 2009
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 1.5 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 642 pages
ISBN-13 ‏ : ‎ 978-1134061242
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #4,323,258 in Kindle Store (See Top 100 in Kindle Store) #627 in Public Relations (Books) #923 in Public Relations (Kindle Store)
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