Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Price: $82.99 - $57.89
(as of Dec 07, 2025 13:08:31 UTC – Details)

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

Current examples and testimonials from across the globe, as well as updated “Executive Viewpoints”Expanded content on strategic planning, budgeting, and financial statementsDetailed commentary on topics relevant to the modern workplace, including remote managementConsideration of diversity, inclusion, equity, and access within PRAdditional content on the use of analytics and measuring return on investment (ROI)Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

ASIN ‏ : ‎ B0BS2GYWYB
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 2, 2023
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
File size ‏ : ‎ 31.3 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 352 pages
ISBN-13 ‏ : ‎ 978-1000832495
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #2,009,985 in Kindle Store (See Top 100 in Kindle Store) #317 in Public Relations (Kindle Store) #392 in Media & Communications Industry (Kindle Store) #398 in Public Relations (Books)
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