Price: $0.00
(as of Dec 28, 2025 04:00:41 UTC – Details)

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You’ll learn how to use those principles to influence people’s thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You’ll learn how to apply METHODS to your own life so that you can influence people’s thoughts, emotions, and behavior in nearly any situation.

Customers say

Customers find the book strongly rooted in research and packed with scientific tools of influence, making it easy to understand with simple explanations and practical examples. They appreciate its readability and engaging style, with one customer noting it’s a must-read for those who deal with others. The book effectively teaches persuasion techniques, with one customer highlighting its seven-step method, and customers find it useful in real-life situations, with one mentioning its positive impact at work. They value the writing style, with one describing it as a conversation between the reader and author, and appreciate how it enhances communication skills.

Click to enlarge