Price: $9.99
(as of Dec 13, 2025 11:43:35 UTC – Details)
From the creator of the Reality Rhyming® and #2 AMAZON bestselling author Todd Rubinstein comes a raw, fearless, and unexpectedly modern journey into the coldest corners of today’s fast-paced, high-pressure media landscape—and the fire it takes to rise above them.
Building on the principles introduced in Standing Naked at 10 Below: Exposing Your Product in the Media, this sequel offers clear, actionable guidance on crafting compelling stories, pitching effectively, positioning yourself for visibility, and managing exposure in a world driven by instant content and constant scrutiny. Practical, direct, and strategy-focused, it gives readers the tools to stand out, communicate with confidence, and create lasting impact in an era where being seen is essential for success.
This sequel ispart motivational spark, and part survival guide for anyone who’s ever been tested by circumstances colder than ice. Rubinstein blends sharp wit with hard-earned wisdom as he pulls you into a world where courage is forged in freezing temperatures—and strategy, power, and influence are learned by walking straight into the fire. It bridges the gap between the classic principles that still work and the new realities of modern media. It’s not just an update; it’s a survival guide. It shows you how to:
Stand out in a noisy, crowded environment where everyone is competing for attention.Leverage technology, AI, and social media without losing your authenticity.Reach journalists, editors, producers, and influencers efficiently—even when they seem unreachable.Position yourself as an expert and thought leader in a world that constantly questions credibility.Navigate the new rules of timing, virality, and digital-first media exposure.
This book is designed for people who refuse to hide, who are ready to step into the spotlight, and who understand that exposure is no longer a luxury, but a necessity. If you thought being naked at ten below was cold in 2011, imagine doing it now in the age of 24/7 news cycles, social media scrutiny, and AI-driven content. The stakes are higher, yes, but so is the opportunity.
A former two-time National High School Coach of the Year, an award-winning educator, an entrepreneur in the real estate world, and a storyteller with a trademark mix of heart and humor, Todd shares the moments that stripped him down, built him up, and taught him how to move through life with intention-no matter the temperature.
ASIN : B0G3X5XPJ8
Publisher : Independently published
Publication date : December 1, 2025
Language : English
Print length : 147 pages
ISBN-13 : 979-8275540918
Item Weight : 9.9 ounces
Dimensions : 6 x 0.34 x 9 inches
Best Sellers Rank: #303,947 in Books (See Top 100 in Books) #30 in Public Relations (Books) #186 in Advertising (Books) #605 in Sales & Selling (Books)
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