Practice of Public Relations, The

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For courses in public relations.

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Publisher ‏ : ‎ Pearson
Publication date ‏ : ‎ January 25, 2016
Edition ‏ : ‎ 13th
Language ‏ : ‎ English
Print length ‏ : ‎ 464 pages
ISBN-10 ‏ : ‎ 0134170113
ISBN-13 ‏ : ‎ 978-0134170114
Item Weight ‏ : ‎ 1.66 pounds
Dimensions ‏ : ‎ 7.8 x 0.8 x 9.9 inches
Best Sellers Rank: #1,861,345 in Books (See Top 100 in Books) #340 in Public Relations (Books) #8,568 in Business & Finance
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