Reputation Strategy and Analytics in a Hyper-Connected World

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(as of Dec 12, 2025 02:35:13 UTC – Details)

Reputation management techniques that work amidst the unceasing flow of information

Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You’ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.

We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company’s reputation.

Execute world-class corporate communicationsPrepare for best- and worst-possible case scenariosManage organizational reputation in the digital economyPick the right team and the right tools to get the job done

Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

ASIN ‏ : ‎ B01HP3RKQG
Publisher ‏ : ‎ Wiley
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ June 27, 2016
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 1.1 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 161 pages
ISBN-13 ‏ : ‎ 978-1119212713
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,074,567 in Kindle Store (See Top 100 in Kindle Store) #95 in Public Relations (Kindle Store) #352 in Public Relations (Books) #1,228 in Business Communication Skills
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