The Brand Book: An insider’s guide to brand building for businesses and organizations

Price: $252.00 - $26.99
(as of Dec 17, 2025 16:46:00 UTC – Details)

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

From the Publisher

Publisher ‏ : ‎ Laurence King Publishing
Publication date ‏ : ‎ October 11, 2022
Language ‏ : ‎ English
Print length ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 1529420172
ISBN-13 ‏ : ‎ 978-1529420173
Item Weight ‏ : ‎ 1.06 pounds
Dimensions ‏ : ‎ 5.75 x 1.15 x 7.85 inches
Best Sellers Rank: #1,170,456 in Books (See Top 100 in Books) #159 in Branding & Logo Design #251 in Advertising (Books) #993 in Marketing (Books)
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