The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Price: $17.95 - $2.99
(as of Dec 06, 2025 16:10:17 UTC – Details)

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: 

Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding “Must Dos”Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. 

ASIN ‏ : ‎ B0BC2MWTDT
Publisher ‏ : ‎ Morgan James Publishing
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ September 6, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 1.7 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 261 pages
ISBN-13 ‏ : ‎ 978-1631959899
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,097,204 in Kindle Store (See Top 100 in Kindle Store) #130 in Nonprofit Management & Leadership #168 in Market Research Business (Kindle Store) #378 in Market Research Business (Books)
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